Regenerative Agriculture Commodity Exchange.
About.
Kelly Ann translates sustainability ambitions into measurable progress. Growing up on a dairy farm in Nova Scotia, she understands agriculture from the ground up.
With a PhD in Environmental Science from ETH Zurich and 18 years across hydrogeology, environmental compliance and climate strategy, she helps businesses cut emissions and build net zero strategies that work in the real world.
Her expertise lies in operationalising climate ambition: assessing baseline capabilities and identifying cost-efficient, credible data from the market to set targets the business can track, improve, and report on, so that decarbonisation plans are both ambitious and executable.
She currently leads the Business Demonstrators work package of the Open Geospatial Carbon Registry, a Horizon Europe project. At Kraft Heinz she led decarbonisation planning across the enterprise; before that, she shaped climate-smart procurement at Barry Callebaut. Data-driven, grounded in what works, and focused on real-world impact, Kelly Ann turns climate goals into measurable progress.
Conferences & Events.
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European Carbon Farming Summit, Padua, Invited Panel (March 2026)
Building Public Trust in European Carbon Farming: Regulatory Support of Standards, Measurement and Digital Infrastructure
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European Carbon Farming Summit, Padua, Invited Panel (March 2026)
Co-Benefits for Whom? Exploring Underlying Assumptions in the Design of an Intergenerational Open Geospatial Carbon Registry
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The Regenerative Agriculture And Food Systems Summit, Amsterdam, Panel Moderator
Implementing Standards and regulation developments at scale in regenerative agriculture projects
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Innovation Zero Congress, London, Invited Panel
The Critical Link – Securing food supply chains for a net zero future
Consulting for Brands & CPGs.
Through K.A. Ross, Kelly Ann provides consulting services to global CPG companies, helping them turn climate commitments into tangible, actionable results.
As a consultant serving as Head of Global Net Zero at Kraft Heinz (July 2024 to June 2025), K.A. Ross developed the company’s global net-zero roadmap and led the development and external communication of its transition plan. She worked with the regions to build their own decarbonisation strategies under it, aligned accounting methodologies, and led the development of a governance tool that translated operational targets into carbon targets and tracked real progress against them, feeding executive KPIs and the internal incentive scheme. She also shaped the technology vision to embed decarbonisation into daily operations.
K.A. Ross also advises on moving from practice-based to outcome-based performance measurement, so that regenerative farming programmes capture the value of what they actually deliver.
Building Environmental Markets.
Kelly Ann is leading a work package under Horizon Europe, the EU’s flagship research and innovation program.
As lead of the Business Demonstrators work package of the Open Geospatial Carbon Registry (OGCR) project (June 2025 to May 2029), Kelly Ann is responsible for making the registry, its data and its models usable at market level. This means coordinating across the 30 consortium partners, establishing partnerships with food and beverage companies, and developing food-passport infrastructure: parcel-level environmental records under the EU Carbon Removals and Carbon Farming Regulation (CRCF).
Her aim is to make carbon farming credible and scalable by aligning financial incentives with regenerative practices. Her work shapes how business needs and revenue streams feed into a trusted, pan-European geospatial carbon registry, grounding the system in real market use cases and data needs.
RACE – The Future of Environmental Markets.
Kelly Ann is developing the long-term vision for RACE—an independent clearinghouse that enables environmental performance from regenerative systems to become tradeable, transparent, and verifiable across agricultural supply chains.
RACE connects corporate buyers, traders, and food processors to the environmental performance embedded in the commodities they source. Rather than functioning as a marketplace, it provides the infrastructure, assurance, and governance needed to support transparency, comparability, and regulatory alignment.
By setting standardised methodologies for verifying and valuing environmental performance, RACE will enable:
CPGs to integrate environmental performance directly into sourcing decisions
Landholders to monetise verified improvements in environmental performance
Contact.
k.a.ross@race2reduce.com
+41 77 403 16 59
